Home Stories Lacoste Replaces Its Crocodile Logo With Endangered Animal Species

Lacoste Replaces Its Crocodile Logo With Endangered Animal Species

Lacoste Replaces It’s Crocodile Logo With 10 Endangered Species To Raise Awareness

The French brand Lacoste is now a partner with the nature conservation charity Save Our Species in an effort to raise awareness for the endangered animals. To do so, Lacoste decided to produce a limited-edition collection of polo t-shirts with logos of endangered animal species instead of the brand’s original Crocodile logo.  

The species that can be found in the Lacoste polo t-shirts are the Sumatran tiger, the saola, the Burmese roofed turtle, the Javan rhino, the kakapo, the California condor, the Northern sportive lemur, the vaquita, the Anegada ground iguana, and the Cao-Vit gibbon.

“For the endangered species of this world, the crocodile abandons its ancestral place,” said Lacoste that has never abandoned its green croc since its establishment in 1933.

The new and limited-edition logos have the same green color and embroidery as the crocodile and are produced in limited numbers that correspond to the remaining number of each of the animal species.

For instance, there are 450 t-shirts with the logo of Anegada ground iguana, but there are only 30 with the California porpoise that is the most endangered mammal ever due to overfishing.  

The profit is donated to the IUCN’s Save Our Species charity. If you like to make a donation, please follow this link and help save our animals.

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Mary Wright