People love hearing stories from an early age. Parents get their children to sleep with the help of bedtime stories, and older adults love to share their memories with younger generations. These stories share experiences and information. They make it easy for people to relate to one another.
Companies should take note of this and use storytelling to connect with the target audience. Doing so allows the company to build relationships with consumers that make an impact. When the story offers a real-life example that is powerful, the audience will be able to relate. When they do, they are more inclined to purchase the product or service being offered. With help from Good Grit Agency, any company can create a story that achieves these goals. How can it do so?
The Elements
What makes a story outstanding? To be meaningful, the story needs a hero. This hero is a member of the target audience. They must be able to picture themselves in the story, as this will draw them in.
Next, the story needs a plot. The plot should revolve around a problem the hero regularly encounters. Never use a hypothetical scenario. Focus on something that could happen in the hero’s life any day. Doing so makes it easier for the hero to see themselves in the exact situation.
The story must develop so the hero sees themselves resolving the problem with the help of the product or service being sold. They need to see the transformation. However, don’t use hype when presenting this solution. Being straightforward is best.
Gaining the Attention of the Audience
Once the three elements have been determined, it is time to weave them into a story. Start by drawing the viewer in. Create an emotional connection that makes them want to learn more.
Collaborative storytelling is one way to keep people engaged. One person begins telling the story and other people add to it. Doing so ensures the story reaches more of the target audience because each person has a different perspective on the problem being addressed. Using this technique is an excellent way to engage more people, and it is one of several techniques that may be used.
When crafting the resolution, ensure it plays on the emotions of the viewer. Viewers who have an emotional reaction to a story are more inclined to buy the product or service being offered. Benefit from this when creating a story for marketing purposes.
Finding the Right Channel
An excellent story is only beneficial if the target audience sees it. For this reason, every business must know the preferred marketing channels of the target audience. Make this channel a priority while also sharing the story on other channels to reach a broader audience.
To make the most of the story, ensure it has an effective call to action at the end. This CTA may be included in the story or shared after the story is complete. However, ensure the CTA isn’t overly pushy. People shouldn’t question it; they should simply act on it.
Every company should make storytelling an integral part of their marketing campaign, as it is highly effective. Many companies struggle to come up with a story that resonates with the target audience or delivers the desired results. If help is needed in this area, reach out to a marketing agency. The money spent on creating this ad pays off when increased sales are seen.
